Your StyleSeat page is your own personal website. It’s designed to help you showcase your work, your salon, and your business. When new clients search our directory, they’re looking for someone they can trust. In order for new clients to discover you, however, your profile must be searchable. Explore the top reasons why your profile isn’t attracting new clients — and how to fix it.

1. You Don’t Have Enough Photos

Your photos are a way to let your talent and services speak for themselves. Filling your photo gallery with high-quality photos is a great way to give new clients a sense of what their experience will be like. You are great at what you do, take advantage of your photo gallery to show that off. Think about it — when searching for a new restaurant on the internet, you expect to see photos of the food as well as photos of the restaurant. Would you trust a restaurant that didn’t post photos?

In order for new clients to easily find your profile in a search, don’t forget to tag your photos. Tagging your photos allows you to label your images with a service and even add your client. Adding photo tags helps you show up higher in a StyleSeat search and gives potential clients more context — a win-win. Need more photos? Take advantage of Instagram Sync and pull photos directly from your IG account.

2. You Haven’t Listed Your Address

Adding an address allows clients in your area to discover you. When clients search for professionals in your city, you will not appear in their search results if you don’t have an address listed.

StyleSeat Tip: Make sure your address is detectable in search. When filling out your profile information, do not include your salon name in the address box. There is a separate text box where you can fill out your salon name!

3. You Don’t Have a Bio 

Stand out from your competitors. Include your experience, your specialties, and what you are passionate about in your bio. The more information you provide, the more comfortable new clients will feel booking with you. When in doubt, add a reference your mission statement so potential clients can get a feel for your salon as a whole.

4. Your Service Menu is Confusing

Clients use keywords like “Haircut” and “Manicure” to find the services they need. If you don’t use commonly searched terms when labeling your services, it will be difficult for clients to find you.

Use service names like “Men’s Haircut” instead of “Dude’s Freshen Up.” You can always add your specialty name in the description.

5. You Don’t Have Any Reviews

Another great way to promote your page and beef up your reputation is by encouraging clients to leave reviews and “heart” the photos in your gallery. The more love you get from current clients, the more trust you will gain from new ones.

Did you know each StyleSeat profile comes with a custom link? This link is the key to promoting your business. Post this link on your social media to market yourself. When potential clients click this link, they will be sent directly to your profile to book an appointment. Not sure how to casually drop your link? Explore 5 excuses to promote your booking link. 

Looking for tools to help you run your business? Try StyleSeat here.

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